But give a mediocre idea to a great team, and they will either fix it or come up with something better.

Give a good idea to a mediocre team, and they will screw it up.

The essential ingredient in that movieвЂ™s success - and in the 13 movies that followed - was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: Nine years later, Toy Story was released, changing animation forever. He nurtured that dream as a PhD student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired - and so profitable.Īs a young man, Ed Catmull had a dream: to make the first computer-animated movie. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.

It is, at heart, a book about how to build a creative culture - but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'įor nearly 20 years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner 30 Academy Awards. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation - into the meetings, postmortems, and 'Braintrust' sessions where some of the most successful films in history are made. From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business - sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.Ĭreativity, Inc.

Creativity ed catmull